Andrés
Leyton
My work is grounded in sound judgment, experience, and the opportunity to build something meaningful.
Executive, founder, and senior consultant with over 16 years of experience bringing together branding, marketing, communications, business development, digital ecosystems, and multidisciplinary teams.
philosophy
My work spans brand strategy, communications, integrated marketing, business development, and team coordination. I’ve contributed across agency environments, business leadership, higher education, digital projects, and my own entrepreneurial ventures.
This combination allows me to understand, interpret, and shape a brand from different perspectives: what it communicates, what it sells, what it promises, what it delivers, what needs to be organized, and what it has the potential to become.
I believe in strategies that can actually be executed.
Since 2007, I’ve worked alongside brands, teams, and projects looking to bring clarity to their communications, strengthen their positioning, unlock new opportunities, or turn scattered ideas into more coherent systems.
- Creativity that understands business.
- Marketing that doesn't chase trends.
- Brands that compete on more than price.
- Teams that work with sound judgment, focus, and direction.
- Technology that empowers people and enhances their work.
expertice
I grew up in the midst of a revolution. My experience brings together branding, communications and marketing strategy, creativity, technology, business, and management. Not as separate disciplines, but as parts of a single system I’ve shaped through both my education and professional journey.
BRAND STRATEGY
Brand personality and positioning, brand experience, architecture, storytelling, value proposition, and consistency between what a brand promises, communicates, and delivers.
Building brands that can sustain pricing power, trust, differentiation, and preference without relying solely on promotions or campaigns.
INTEGRATED MARKETING & COMMUNICATIONS
Connecting business objectives with campaigns, content, channels, customer experience, and online and offline execution.
GROWTH, PERFORMANCE & ANALYTICS
Data interpretation and analysis, optimization, acquisition, conversion, and investment decisions focused on paid media and sustainable growth.
Not as a collection of isolated metrics, but as a way to connect acquisition, conversion, positioning, product, communications, and business.
DIGITAL ECOSYSTEMS
Creative and conceptual direction in the development of commercial cross-platform apps, websites, e-commerce, automation, content, digital tools, and strategically applied AI.
Automation, analysis, content generation, decision-making, workflows, and process improvement without losing human judgment.
LEADERSHIP & TEAMS
Coordinating creative, strategic, technical, commercial, and executive professionals to turn ideas into tangible execution.
Talent networks, specialized collaboration, flexible structures, strategic outsourcing, and more efficient models for delivering value.
SPAIN & LATIN AMERICA
I’ve lived and worked across countries and continents. I understand and have navigated cultural adaptation, regional communications, business development, and connections between markets.
Opportunities, cultural adaptation, regional communications, business development, and cross-market collaboration built on shared ground, differences, and potential.
experience
I’ve worked on projects across industries including food and beverages, automotive, technology, laboratories, beauty, education, hospitality, retail, entertainment, B2B services, and B2C consumer goods.
YEARS
PROJECTS
CLIENTS
MARKETS
Brands, industries & contexts
My experience spans emerging brands, established companies, agencies, educational institutions, and digital projects, encompassing strategic branding, advertising, performance marketing, corporate communications, BTL activations, and public relations with a focus on influencer marketing and user-generated content (UGC).
projects
Alongside my consulting work, I currently lead and continue to develop two ventures of my own that I genuinely love and take great pride in.
Outsourced Branding, Marketing & Strategic Communications
An external branding, marketing, and advertising communications team operating from Colombia for companies anywhere in the world that need high-level strategic and operational capabilities, without the cost or complexity of building and managing an equivalent in-house team.
International B2B Services Exchange Hub for Independent Agencies
Link-up connects and coordinates teams, managing relationships and information flows between independent agencies specializing in marketing and communications around the world, enabling them to develop outstanding and profitable projects for both themselves and their clients.
journey
I’ve worked across creative execution, digital project management, university teaching, agency leadership, and strategic brand consulting.
My professional journey has taken me through different environments, but always with one central idea: connecting strategy, creativity, communications, and management to create value.
Some projects have represented specific stages in my career. Others, like Varietale, have become long-term relationships spanning different phases of my professional life. And others, like Link-up, reflect my current evolution toward new agency models, international expansion, applied artificial intelligence, and collaboration among specialized teams.
Active Venture
2017 – Present
I founded and established a branding, marketing, and strategic communications firm dedicated to helping brands strengthen their positioning, communications, growth, digital ecosystems, and business development.
Through Mr. Bite, I've led projects for clients across different industries and markets, coordinating multidisciplinary teams and serving as a strategic partner to business leaders, stakeholders, and internal teams.
Active Venture
2024 – Present
Link-up Network represents my evolution toward new models of collaboration among agencies, specialized talent, and international markets.
It's a B2B venture I created to connect agencies specializing in marketing, communications, creativity, technology, and professional services, facilitating the international exchange of capabilities between teams based on specialization, trust, and complementary expertise.
A Long-Term Brand & Business Building Partnership
2013 – Present
I've worked closely and continuously with Varietale, leading different stages of its evolution as a brand, a business, and a communications ecosystem.
My involvement has combined personal commitment, strategic judgment, and professional guidance across positioning, identity, communications, content, brand experience, digital ecosystems, activations, and business growth.
Varietale represents an approach to work that I particularly value: building with continuity, understanding a business from within, and supporting a brand's evolution over time.
Today, Varietale is recognized as a leading name in Colombia's coffee industry, with achievements including the 2024 La Barra Award for Best Coffee Concept, a place among the world's top 100 coffee shops in 2025, the Colombian Coffee Master Award 2026, and a collaboration with internationally renowned artist Feid in 2026, when its Bogotá location hosted his Caferxxo experience.
University Lecturer & Strategic Co-Lead of Doble As In-House Agency
2015 – 2019
I combined university teaching with strategic leadership of real-world projects, mentoring, creative methodologies, and talent development in communications, advertising, creativity, and strategy.
This experience strengthened my ability to teach, structure ideas, guide processes, and turn professional judgment into transferable methodologies.
During this period, I also authored several academic publications and received institutional recognition for my contribution to the Marketing and Advertising program's high-quality accreditation process before Colombia's Ministry of National Education, beginning in 2018.
Creative Director, Digital Projects & Brand Experience | Madrid
2012 – 2014.
I led digital projects in Spain, connecting concepts, strategy, user experience, visual direction, and development to create websites, mobile apps, and digital communications solutions for brands such as Seguros Pelayo, Johnson & Johnson, Panama Jack, Carglass, Panda Security, Kazam, and You Mobile.
This experience strengthened my ability to connect creativity, technology, functionality, branding, and business.
Conceptual Creative & Advertising Art Director
2009 – 2011
I developed creative concepts, art direction, BTL campaigns, public relations, brand activations, events, and product launches for well-known consumer brands across technology, food, beverages, agriculture, services, retail, and pharmaceuticals in both the Colombian and Peruvian markets.
This experience became the practical foundation of how I approach communications: through experience, production, and bringing ideas to life in tangible ways.
education
Advertising is both my passion and my profession. I specialize in marketing, branding, communications, and advertising creativity across digital and traditional media.
Master's in Communications Management & Advertising Management
Marketing Communications Specialist
Bachelor's Degree in Advertising
Art Direction & Advertising Copywriting
let’s talk